About us.

Our Story

Since 1930, and originating from the ancestral Lebanese city of Beirut, It is a family business where the grandfather has passed the "know-how" and the experience to his son as the quality over the quantity. Safsouf has been a pioneer in the world of Lebanese sweets. At Safsouf Sweets, creating delicious recipes has become an art on its own combining tradition and unmatched Lebanese innovation.

Our Mission

We aim to develop a trusting long-term relationship with our customers, as well as increase our market share and profitability by maintaining our position as the leader in the oriental sweets market.

Our Vision

We want to create a culture around our oriental sweets produced in the region and globally. We cherish, promote and keep our brand image to worldwide standards by continuously controlling our brand quality, conducting market research, as well as educating and motivating our employees.

Our Goals

Run a profitable business and increasing annual sales. Follow an increasing rate of customer satisfaction while investing in team trainings and tracking customer complaints. Continue to achieve food safety standards, expanding through distribution and increasing E-commerce sales.